Design and emotion seminar

After the design and emotion lecture I attended the continuing seminar with Tracey and Anna. In this seminar we worked on ambigrams.

An ambigram is an art form or word that retains different meanings when viewed or interpreted from a different orientation or perspective. We were shown many ambigrams for inspiration and to help us figure out what they are and how they can be made/designed.

This ambigram fascinated me because the big black and white tones and placement, the detailed black bird on a white back drop at the top transitions and doubles as it gets more to the centre, as well as losing detail and then the white gaps begin to transform into fish and then by the time your eyes are at the bottom of the page you see a detailed white fish on a black background. I think that this is clever and I like the way the animals seem to seamlessly transition into one another. We were then give a small task to create our own ambigram. 

This second ambigram is with type instead of image. It is genius because it reads the word 'ambigram' and when flipped in reverse it also says 'ambigram' which would not normally happen with a word when it is flipped. It does this because of the way the letters are formed and not all words are capable of manipulating this way. 

We were then given a mini task of creating our own ambigram! Anna give us examples of typography ambigrams we could do such as words going from hot to cold. This made my mind wander towards letters transitioning from dry to wet. I had the idea of the word dry being cracked with no moisture at all, sort of like dry cracking concrete. This would then get less dry as it transitioned down and then merge with the letter wet in way that confuses the eye. Then the word wet would gradually get wetter and wetter until the word becomes a puddle on the floor. This is what I produced!